Category Archives: Art Direction

Rongovian Embassy Poster for February 2015

Rongo-150129Poster4
footer logo designed by Q Cassetti

I’ve been fascinated by the timeline of history on the wall of the Rongovian Embassy since the first time I went there in the early eighties and that became the concept.

Q Cassetti designed the footer for the poster, which gave a strong foundation, and  set the bar very high for whatever I had to come up with. The Rongo is the most famous landmark in Trumansburg (See Wikipedia) and the public house of my own community. It is a legendary destination dating back to my infancy. So there was no pressure whatsoever. _R2_3472Babel

I drew the Rongo building in the style of the tower of Babel–from whence, according to the Timeline of History, many of the bloodlines of humanity are traced.

TimelineOfHistoryHankRoberts

I felt the need to bring back a little of the clutter and patina of the old Rongo. The place needed (I just have to say it) a high colonic. And it got one. Which is good.  But I am very sentimental about nicotine stains, yellowed paper and other visible signs of human habitation.

I cast around for a few days for concept to hang a poster idea on. Of course this required putting some time into “getting the vibe” of the newly-renovated bar. I’m pleased to report that the Rongo is in very good hands. It’s a very very nice place to hang around in. The beer, mixed drinks and food are excellent and affordable.

Art Direction

I use a broader definition of art direction than the guilds in Hollywood.

I could call it Production Design, but honestly, we’ll call it that when it’s appropriate. Art direction is what they called it back when movies were “pictures” and the credits only lasted three minutes.

I use the term to describe everything you see in the frame of the finished film that isn’t a human being. For example, if I decide we need to shoot your film in the conference room because I like the potted plants, that’s art direction.

 

 

art department

Before moving to Trumansburg, I worked as a set dresser and propmaker in Los Angeles. These photos are (a tiny sample) of sets I dressed and destruction that I wrought for the TV show “The Middleman” as well as some stuff from “Dirty Habit,” and “Spacerex.”

Strictly speaking, I did not art direct the middle man. Rather I was part of a team of people among whom was an art director who was not me. I was the onset dresser, and worked the set during the actual production.