Category Archives: Branding


It’s not just for cows

...but it's the same idea.

Immediately recognizable as yours. That's branding. Successful, publicly traded companies have all, at some time or other, paid an ad agency genius to distill their company's identity down to a few strong brush strokes.

It's a chicken and egg question as to whether successful businesses have good logos or good logos make successful companies. Either way, the importance of a simple, immediately recognizable symbol that is pleasing to the eye, appropriate to the company and easy to fit on a box or business card, is incontestable.

"What is this film about?" my professor at AFI would ask in his eastern European  accent. "What is the premise?" ("where is moose and squirrel?") he'd press. If you couldn't tell him he'd send you away to think on it some more. No one was allowed to talk about anything technical until the seminal questions were answered. It was great. This disciplinarian approach has guided me ever since. And it's applicable to more than just film making.

Take a look at some of the the branding ideas I've come up with and logos I've designed and read my post on Concepts--which are the foundation of a brand. I'd love to help you find your brand and how it fits into a film and anywhere else you want it.