Tag Archives: Concepts

Commissioned Art

After many years of computer and electronics-based art I got tired of having my creativity mediated by machines that demand updates, bug fixes, and a maddening and endless search for technical know-how. So I have started painting again, after a long hiatus–partly because someone I owe a lot of money to had a big empty wall in his waiting room and a tiny little painting to put on it. 

This post advertises the service.

Big empty wall
Big Wall, Tiny Painting

My first client agreed to consider a trade with the stipulation that he didn’t have to take my proposed large-scale painting if he didn’t like it. That seemed reasonable. Looking at his taste and with the direction of “abstract with texture, and pow colors,” I started with some photoshop mock-ups (below–clicking the image will advance the slideshow):

Through this process I established:

  1. That he didn’t like circles (though he came around eventually), or too much red.
  2.  That he wanted something bright.
  3.  That he kept coming back to a section of my second proposal (2 of 4) which, despairing of finding the right photoshop brush to do good paint splatter, I had pasted a Jackson Pollock painting into the mockup and threw some filters on it to make it match the floor.

So I decided on Jackson Pollock. It’s what I wanted to do anyway and the final result can be seen at the top of this page or the end of the slide show. The still image doesn’t do it justice. 

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Concepts

Concepts are the visual ideas that give structure to design and help define your brand. It’s more than just a logo. It’s your story. It’s the detail about you or your company that all your design decisions will be based on.

Motherlode pictures headslate

The concept for my company, for example, is that the family posed in front of their home  (my actual ancestors) are the propietors. It’s an idea that resonates with me personally because  I made my first successful film, Wishing Well, on an optical printer I built from equipment my grandfather left me along with a box of old home movies.

The concept started to evolve  when I saw this picture in a shoebox at my grandmother’s house. Now my fonts, my textures, my visuals, and even my vocabulary is based on the time period of this picture.

I no longer have to  ask myself “how does this leaf and berry flourish on my business card express who I am and what my business is all about.” I just ask, “what would They do?”

badge-shop_petrune

The concept for the petrune commerce site came out of an afternoon’s wandering around their store. The next day I collected all the materials and shot the backgrounds.

This is a Blu-ray menu for my film, Dirty Habit, which is about a nun and crack-addict getting stuck on an elevator together.

Finding a story that resonates is not easy, but it’s worth it. Because once we know and love our concept, all the design decisions practically make themselves.

When you hire me to make a film for you I can throw some concepts out and see what what sticks. If you’ve put your heart and soul and your kid’s college fund into your business venture, don’t scrimp on this step.

It’s the difference between a brick house and pile of straw.

 

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